Tuesdays & Fridays Box Office: Takes A Negligible Opening

It is surprising that why did Tuesdays & Fridays not see a straight-to-OTT release!

With no awareness whatsoever around the film, Tuesdays & Fridays took a negligible opening at the box office. The collections remained under the 10 lakhs* mark and that is pretty much on the expected lines as even how it came was comparable to some token release.

In fact, it is surprising that why did the film not observe a straight-to-OTT release, considering similar genre flick like Ginny Weds Sunny also had chosen the digital platform arrival. To release the film in theatres and that too with no promotion and advertising, marketing or buzz generation whatsoever was always going to be counterproductive.

Obviously, given the names involved (Super Cassettes Industries and Bhansali Productions), it might have been a conscious call to deliver the film in a way that it finally came. Moreover, the content also hasn’t emerged as the kind that would have in any instance attracted a lot of an audience, even though it would come on a regular Friday with decent promotion.

In that sense, the film will just have a token stay in theatres for a week and soon enough without leaving a trace at the box office, one can expect it to arrive on OTT and satellite medium. Get latest updates from koimoi.com.