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Salman Khan's Dabangg was his first 100 crore grosser and since then, he has delivered 14 back-to-back 100 crore+ movies.
While film industry still hasn’t recovered from the blow of COVID-19’s initial wave, the second wave came as a nightmare. And sadly, no one really knows, when will conditions become normal. Salman Khan kept his promise to release his Radhe in theatres to offer a bit of relief to exhibitors. But currently, theatres are in a full shut mode. Looking at the circumstances, it is going to take at least a month to return to normalcy. With no choice in hand, the makers have currently opted for a multiplatform release. However, will it harm Salman’s one unprecedented streak at the box office? Let’s analyze.
If you are reading this, it’s pretty sure that you are a box office enthusiast, so we hope that you will be knowing of Salman’s unbeatable streak of 100 crore movies. However, let’s brush up the memory. We saw Salman 2.0 taking the charge ever since Wanted (2009). But it was Dabangg that began a whole new era of box office numbers in Salman’s filmography.
Dabangg movie was his first 100 crore grosser and since then, he has given 14 back-to-back 100 crore+ movies. The overwhelming list includes- Ready, Bodyguard, Ek Tha Tiger, Dabangg 2, Jai Ho, Kick, Bajrangi Bhaijaan, Prem Ratan Dhan Payo, Sultan, Tubelight, Tiger Zinda Hai, Race 3, Bharat and Dabangg 3. His upcoming Radhe too is a commercial potboiler and it could have easily made 150 crore+ earnings in normal days (even with worst word-of-mouth). But currently, the scenario is totally different since the pandemic is the biggest hurdle.
Also, Salman Khan has opted for a hybrid release strategy for Radhe, so it’s really tough for him to maintain his streak. Some would argue, theatres are still an option for regions that are allowing screening, so 100 crores is not a big deal. However, here’s the catch! Salman has a huge fan following in North India, period. Unluckily, the situation is worse in the Northern parts due to COVID. Moreover, the primary markets of Mumbai and Pune are worse affected. In the South too, the situation isn’t good and on top of that, Salman has no huge fan base in the Southern region (excluding Telangana).
Luckily, if the situation gets under control till April end (which is highly impossible), there will be still a scare amongst people to step into theatres. Thus, it seems like Radhe might break Salman’s streak of back-to-back 100 crore movies at the box office.
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